William Zinsser, the man who taught a nation to write well

The author of ‘On Writing Well’ and a mentor to many writers has died at 92

From AlJazeera

I once told William Zinsser that his office was an oasis of writing, which made him smile. Inside that uncluttered office on the Upper East Side in Manhattan, nothing mattered but the work and pleasure of writing. Everything else — publishers, agents, the demise of print, the rise of free content, anxieties about success, failure and Amazon rankings — you left at the door.

Zinsser, who died on Tuesday at the age of 92, was the author of “On Writing Well” and 18 other books about writing, travel, memories and music. He was also a generous mentor to other writers. Through his books, he taught millions of people to write better by demonstrating simple, clear sentences and an authentic voice.

A few hundred people, including me, were lucky enough to hear his advice in person. I had an in: Zinsser was married to my cousin Caroline Fraser Zinsser, who is a fine writer herself and shares his curiosity about the small stories that reveal our common humanity. As a relative, I felt comfortable asking him for advice. After I got to know him, I realized he was just as welcoming to strangers who called up with writing problems.

In Zinsser’s office, writing was sacred. Woody Allen must have recognized some confessorial quality in Zinsser when he saw him on the street in Manhattan and cast him as a priest in “Broadway Danny Rose.” I always felt nervous there, staring at a white abstract painting by his son, John Zinsser. William Zinsser was warm, but he cut out small talk and got right to the matter at hand. Just the knowledge that he was listening intently and didn’t suffer nonsense clarified my thinking fast.

At one visit, he asked what book I was working on. I told him I wasn’t writing a book, because my last one had been a best-seller, and my agent didn’t think that any of my ideas since then would sell as well, so I wasn’t writing anything. He paused. “You’re a writer, aren’t you?”

I nodded.

“So why aren’t you writing? Do you have any idea how stupid what you just said sounded?” he said. “You’re a writer!”

Then he delivered one of his most pleasurable sermons — about how you don’t write to sell, you don’t write what your agent or your publisher wants you to write, you write for the process of finding a true story, and you write for the reader.

“The central problem in most writing is the American obsession with the finished product,” he said. “Most Americans setting out on a memoir can picture the jacket of the book — the headline, title, byline and a charming tintype of a child with a pail by the seashore,” he said. “The only thing they haven’t thought about is how to write the damn thing.”

You can’t plan a book, he once told me. You have to respect the process. When you start to write, you’ll find that the story won’t turn out the way you imagined it, but it will be truer to your life. “Forget the final product and start writing the damned story.”

The next time I visited, I had started writing a new memoir. But, I confessed, the story was boring as hell. I was writing about building a house in Mexico, and so far, the only other character in the book was a dull real estate agent, and the building process went smoothly. No stakes, no drama.

“Why did you build the house?” Zinsser asked. “What was the quest you were on?”

I couldn’t answer, because it would take me 200 more pages of writing to figure it out. But it was the key to the book.

“I’m a great believer in writers embarking on quests or pilgrimages,” Zinsser said.

That quest may not be a grand adventure. He tells his students to think small when they’re looking for their narrative.

“Most people sit down to write a memoir and think it’s the story of their wonderful life, that they have to write something that will be certifiably important and worthy,” he said. “They put together a chain of events which are worthy, but not necessarily very interesting.” He tells his students to forget the memoir and write about memories that stick with them.

“They rummage around, I wait them out, and finally they say something like, ‘I’ll never forget the day when my father and I …’ and they tell a story that is so minimal it’s universal. Most writers forget how the smallest things yield the biggest emotional wallop.” He tells his students to relax, and not worry, as he put it, whether someone at the Iowa Writers’ Workshop will say, “What a stunning comment on the human condition.”

Zinsser encouraged me, and so many others, to write for the sake of writing. He offered us tools to write better, cutting away clutter to get to the core. He gave us permission to be ourselves on the page and to enjoy writing so our readers would enjoy it, too.

His words are a tonic in the world of content and dollars per word. When I’m itching to write, to explore without a clear plan, his advice gives me courage. He’s gone now, but his words keep coming to me at my keyboard.

Zinsser was brilliant at teaching craft and story, and left the world with a lot of better writers. But the greatest thing he offered me, writer to writer, was faith.

Laura Fraser is the editorial director of Shebooks and the author of “An Italian Affair” and “All Over the Map.”

Two weeks, one carry-on

I just got back from two weeks of having fun in New Orleans and teaching in San Miguel de Allende, Mexico, and all I took could fit in a carry-on. (I actually also packed 16 copies of my book All Over the Map, so I did check the bag, but that left me precious little space for clothes and shoes). I have traveled a lot, and I think this was the best I’ve ever packed (and, ahem, I wrote a story on the topic for O Magazine a few years back). I managed to dress to party and be professional, to ride bicycles and to be on a panel discussion in front of 500 people. I taught four classes and saw five bands. A super-versatile wardrobe.

I mainly packed clothes by gr.dano. The designers are friends, so I’ve worn their clothes a lot over the years. Jill Giardano and Brian Scheyer are incredible designers–their drapey, sophisticated designs manage to look flattering on tiny, thin Jill as well as robust me. I have a navy dress from gr.dano that is my go-to, ace-in-the-hole professional dress, but I had no idea how versatile their clothes could be when traveling–not to mention wrinkle-proof and fab for every occasion. Their clothes work together, and I only added a few other pieces.

Here’s the list:

Black zip-up sleeveless tunic vest with leather trim, gr.dano

Blue-grey tunic top, gr.dano

Black ponte leggings, gr.dano

Purple faux wrap dress, gr.dano

Cowl-neck light knit tunic top, black, gr.dano

Black and white duster, gr.dano

Black cowl-necked heavy cotton jacket, gr.dano

Short-sleeved tunic dress, Eileen Fisher

Long-sleeve black T, James Perse


One pair leggings, one pair tights

Colorful long scarf

One long and one short San Benito necklace from VSA Designs

Diagonal-zip black ankle boots (Eileen Fisher)

Sparkly cap-toed flats (Jimmy Choo)

Silk chiffon poncho (Johnny Was)

Black and white polka dot tulle dress (uncertain origin)

That’s it! it all fit in the space of a carry-on. I wore the ankle boots, ponte pants, black T and duster on the plane.  I wore everything at least twice, sometimes more. It was great how I could layer pieces–the zip tunic vest over the tunic top, with the cowl neck jacket or the duster over it. I could wear the flimsy tulle dress over the Eileen Fisher tunic or under the g.rdano vest. By far the most versatile piece was the zip tunic. I was riding bicycles in it all over NOLA, and then teaching seminars in it in San Miguel. The faux wrap dress came in second: I went to a fancy dinner in NOLA for my birthday, then dancing afterwards, and two days later appeared on a panel discussion in front of 500 people, looking totally professional. I hand-washed the tunic as well as the ponte pants, and they came out perfectly. Special mention to the cozy duster: I wore it on the plane, and then when my B&B had our private bathroom down the hall, it worked perfectly as a bathrobe. That’s crucial with a carry-on! The chiffon poncho was great over the Eileen Fisher tunic dress for a dressy party look, as was the tulle over the tunic dress. The VSA necklaces, long and short, dressed everything up.photo

So there you have it. Fabulous wardrobe in a carry-on. Above, a not very good p hoto of the gr.dano ponte pants, tunic, and cowl-neck jacket with Mardi Gras beads and mask!

The excellent blue dress:Laura-Fraser-198x300


My favorite books of 2011

I’ve kept a list of all the books I’ve read since I was about 13 years old. Below is the complete list of the books I read in 2011. You can read the rest of the list on my website.

From this list–which this year, ended up being about a book a week–I’ve picked my ten of my favorites. Not all of these were published this year, but I just encountered them this year. I left out old favorites that I read again–Jane Austen, Gabriel Garcia Marquez (though reading Love in the Time of Cholera in Spanish was an entirely new experience). I have also left out Paul Auster, because I love everything Paul Auster writes, so why go over old territory. Here, in no particular order:

1. 1Q84, by Haruki Murakami

This book was over 900 pages, but I flew through it. It was a gripping thriller, with the spare language and quirky details I love in Murakami. This book deals with cults and all the fake realities we live with all the time, and how we try to sort them out. Plus, it was a love story with a very satisfying ending. Maybe what I love about Murakami is that he can write such a traditional story with so many metaphysical twists and high and low cultural references casually thrown in, without announcing themselves.

2. Lost Memory of Skin, by Russell Banks

This book, about a young sex offender trying to make his way in the margins, was simply amazing. Just read it.

3. The Weird Sisters, by Eleanor Brown

Maybe I loved this book so much because I have three sisters, so a lot of the themes and interactions were familiar. But I found her descriptions of human relationships to be nuanced and fresh; I felt as if I were living in that weird family for a few days.

4. The Year of Wonders, by Geraldine Brooks

The Plague, by Albert Camus, is one of my favorite books, and I’ve had a fascination with books about the plague since. Geraldine Brooks came across a plaque near an English village describing how it had quarantined itself during the time of the plague in the 16th century; she imagined the rest. She did such a wonderful job with the history and language that I immediately got two other historical fictions she did–Caleb’s Crossing, about the first Native American at Harvard, and March, about the imagined life of the March girls in Little Women, who went to the Civil War and was pals with the transcendentalists and abolitionists of the day (including my ancestory, John Brown). Impeccably researched novels.

5. Boys of My Youth, by Jo Ann Beard

I guess every MFA teacher around has read Jo Ann Beard’s essays, each one a little gem. I hadn’t read them, and was amazed at their economy of language, structure, and ability to say so much so profoundly in so little space.

6. A Thousand Lives: The Untold Story of Hope, Deception, and Survival at Jonestown, by Julia Scheeres

This book is essential reading for San Franciscans, telling the tale of one of the darkest chapters of our history from a humane point of view. Scheeres did meticulous research from FBI files and survivors to tell the story of Jonestown from the perspective of the people who were drawn into that world because of their ideals. A tale of 60s idealism going very, very wrong. Reads like a novel.

7. Love and Shame and Love, by Peter Orner

Like One Thousand Lives, this novel is written by a fellow member of the San Francisco Writers’ Grotto, but trust me that I’m not biased when I say this is a wonderfully-written book. Through vignettes scattered in time, we learn about generations of a Chicago family and the themes of love and loss and shame that run through them. Lovely.

8. Half Broke Horses, by Jeannette Walls

This wasn’t written this year, but it’s an earlier novel by the author of the Glass Castle, and worth a read. What I loved about the book was that she wrote a kind of memoir of her grandmother, who was quite a character–a tough, independent woman of the West.

9. The White Tiger, by Aravind Adiga

Of course, I get this book mixed up with The Tiger’s Wife, by Tea Obreht, which I also loved, and which is completely different. But this tale of a lower-caste Indian’s rise in the world of entrepreneurship was funny, revealing, and a heartbreaking portrait of two Indias. I think you can read anything published recently with a tiger in its title. Except–wait–the Tiger Mother? Forget that one. Stick to the novels and you’ll be safe.

10. The Privileges, by Jonathan Dee

I can’t believe I’m already at 10. I was going to mention Great House by Nicole Krauss, and Stone Arabia by Dana Spiotta. But this spot is for The Privileges, which is a lively, funny, sarcastic novel about ethics and amorality among the wealthy insider trading set. Completely entertaining.

I’m happy that Santa et al brought me a big stack of books from the Booksmith, which gives me a great start to 2012 with The Cat’s Table by Michael Ondaatje; Catherine the Great, by Robert Massie; Await Your Reply, by Dan Chaon; Queen of America, by Luis Alberto Urrea; Zeitoun by Dave Eggers; Between the Assassinations, by Aravind Adiga; Perfume, by Patrick Suskind, and In One Person, by John Irving.



My 2011 booklist:

I’m starting a five-star rating system this  year (before the books on the list were either starred or not)

Man in the Dark****
Paul Auster

The Cookbook Collector***
Allegra Goodman***

Celeste Ascending***
Kaylie Jones

La Bella Lingua***
Dianne Hales

Boys of My Youth*****
Jo Ann Beard

Kate Moses

The Flaming Corsage***
William Kennedy

Stacy Schiff

The Widower’s Tale****
Julia Glass

How the Garcia Girls Lost Their Accents****
Julia Alvarez

By Nightfall****
Michael Cunningham

The Immortal Life of Henrietta Lacks***
Rebecca Skloot

The Toughest Indian in the World*****
Sherman Alexie

Orange is the New Black*****
Piper Kerman

Don’t Cry***
Mary Gaitskill

Sunset Park****
Paul Auster

Empty Family****
Colm Toibin

Jane Austen

The Privileges****
Jonathan Dee

The Believers****
Zoe Heller

The White Tiger****
Aravind Adiga

Northanger Abbey****
Jane Austen

Half Broke Horses****
Jeannette Walls

Bite Me***
Fabio Parasecoli

The Year of Wonders****
Geraldine Brooks

The Tiger’s Wife****
Tea Obreht

Pride and Prejudice*****
Jane Austen

Before Night Falls***
Reinaldo Arenas

Jane Austen

Priceless: How I Went Undercover to Rescue the World’s Stolen Treasures**
Robert K. Wittman with John Shiffman

The Weird Sisters*****
Eleanor Brown

Lola, California****
Edie Meidev

Born Round: The Secret History of a Full-Time Eater***
Frank Bruni

The Ask***
Sam Lipsyte

Amor en los Tiempos del Colera*****
Gabriel Garcia Marquez

The Nowhere City****
Alison Lurie

Blood, Bones, and Butter***
Gabrielle Hamilton

Something from the Oven: Reinventing Dinner in 1950s America***
Laura Shapiro

The War of Don Emmanuel’s Nether Parts***
Louis de Bernieres

Great House****
Nicole Krauss

Food is Culture***
Massimo Montanari

Lost Memory of Skin*****
Russell Banks

A Short History of Women****
Kate Walbert

Philip Roth

Geraldine Brooks

Caleb’s Crossing****
Geraldine Brooks

Love and Shame and Love****
Peter Orner

The Voyage of the Rose City****
John Moynihan (dear departed friend)

A Thousand Lives: The Untold Story of Hope, Deception, and Survival at Jonestown****
Julia Scheeres

Stone Arabia****
Dana Spiotta

The Custom of the Country****
Edith Wharton

Tina Fey

Haruki Murakami

Slow ride through Slow Food country

Slow ride through Slow Food country


For all the times I’ve visited Italy, I’ve never been in Piedmont until now, except once, to visit Torino. On that trip, I had a meal that seemed heavy and dull for Italian food, and based on that scant evidence, I decided I didn’t really like Piemontese cuisine.

Spending more time in Piedmont, I realize I couldn’t have been more wrong. I’ve had the opportunity to spend three days bicycling around Piedmont, which is the best way to see this region of Italy (which is actually the second biggest, after Sicily). While Tuscany and Umbria are packed with tourists this time of year, Piedmont is calm and cooler than the rest of Italy. It’s one of those regions—like Puglia—that is often overlooked by tourists, and feels like a much more authentically Italian part of Italy, with its rolling vineyards, medieval towns, and hilltop castles (last time I was in Tuscany, it seemed like I only heard English, and I had a terrible meal at a café I loved 15 years ago right in front of Santo Spirito in Firenze). Here in Piedmont, you don’t see menus translated into English as often and people aren’t so tourist-weary that they’ve stopped saying “Buon giorno.”

I hopped on a (super-light, carbon frame) bicycle with DuVine Adventures, a bicycling company that specializes in what could be a fairly complete philosophy of life: “Bike, eat, drink sleep.” Unlike at many other tour companies, one of our guides was a local—which makes all the difference.

Guide  Rappeti is an avid cyclist and racer, as well as a member of a family that has been making wine since the time of Napolean.  He was born in Acqui Terme, where we started our trip, and knows everything about the local history, wine, and cycling routes in Monferrato. He explained the first thing I wanted to know, for instance, which is why Piemontese cuisine relies so heavily on anchovies when it is far from the sea. Turns out that they used to tax salt when it came from Liguria unless it was packed in fish. Voila!

We took a quick spin the first day, about 13 miles, and got a sense of the terrain, which is hilly, with wide vistas of grape fields and small towns in the valleys and ridges. It was immediately clear that the Piemontese are used to cyclists, because they give you wide berth, are polite, and offer a friendly toot on the horn to let you know when they are approaching.

One of the wonderful things about bicycling on vacation, especially in Italy, is that you have a big, honest appetite for the wonderful food (which you burn off). We didn’t go to a fancy restaurant the first night, but an old noble house in the country where one of Guido’s friends, Graziella Priarone, makes Villa Delfini wine, near the town of Morsasco. We toured around the old estate, which included a vast Grotto which was either a refuge during war, or a place for monks; its use lost in history except for speculation. We settled in to an intimate dinner in a stone cellar.

We started with a dry sparkling wine, and Guido gave us a rundown of the main wines of Piedmont and how they are made. “In Piedmont, the winemaker has to respect the grape, and the history,” he said. “Tuscan wine is more geared to the market, but here it is geared to tradition and taste.” Piedmont, he explained, has a long tradition of dry wine. Barolo is the most elegant and aristocratic, and Barbera and Dolcetto are more for every day (and let me tell you, I’d love to have a Barbera or Dolcetto every day). Barbera, in his estimation, generally offers the best balance of price and quality. Guido is quite opinionated about wine, but his opinions are driven by tradition. When I asked about screwtops, he said screwtops are fine—just don’t call what’s inside “wine.” Wine has to breathe, he said.

Our dinner was paired with the wines, which were exceptional. All of the food was simple with beautiful ingredients. For antipasti, we had an Insalata Russa, which is not a “Russian” salad, but dialect for “red.” It was a rice and egg salad with peas, celery, carrot, and tuna—very fresh. We drank a chardonnay spumante (a sparkling wine fermented in the tank, not riddled and in the bottle like those in the champagne method). We also had some prosciutto and salami, home-made foccacia. We had carpione—delicately fried eggplant and chicken. For primi, we had malanzane plin. Plin are what the Piemontese call very small ravioli; these were filled with eggplant. The tomato sauce was from tomatoes picked at the absolute perfect moment in the summer, bursting with flavor.

As we moved on to a Dolcetto, I asked Graziela about the Slow Food movement, which started nearby, in Bra, which is known for its cheese. Carlo Patrini wrote a manifesto against the first McDonald’s in Italy, near the Piazza di Spagna in Rome. Since then, it has become a worldwide movement (I wrote one of the first American stories about Slow Food in the New York Times magazine sometime in the 90s).

“It’s complicated,” Graziela said. The general idea of Slow Food, as a way of promoting and preserving artisanal foods, is wonderful. But basically she said that in the course of becoming ever more popular, it has become a brand, which recognizes other big brands. So you rarely see really small producers in a place like Eataly, or in the Slow Food books.

Guido gave the example that someone from Slow Food tasted his wines and awarded them a very fine rating. But when Guido said his family makes only 10,000 bottles, it was deemed too small for Slow Food. I said I thought that was contrary to the whole point of promoting and preserving small, artisanal producers like Guido and Graziela.

Added to that, Graziela pointed out, precious few women are listed in Slow Food. The movement is slow about a lot of things.

Graziela was incredibly passionate about food. Ingredients, she says, are 90% of any dish. The preparation is simple, and only 10% of the result. The same, she said, can be said about wine. It’s all about the sun, earth, and grapes. It certainly tasted that way.

On our second day, we took a 25-mile ride out of Aqui Terme in a lovely loop passing wineries. We started on a big hill and ended up on a ridge with spectacular views on both sides. I’m a slow rider—especially on the uphill—and my group was filled with super-fit cyclists (which is not always the case), but everyone was patient and friendly. We ended up at Graziela’s again for lunch, this time on an outside terrace, which was wonderful. Guido remarked about how many people have enjoyed lunch in this place through the centuries. It was everything you could want in a lunch—three different wines, prosciutto, salami, chickpea salad (with goat cheese), foccacia, chicken salad, mozzarella and tomatoes, finished off with some amazing mint/lemon sorbet. I wasn’t all that eager to get back on the bike and ride to the hotel in Aqui Terme, but it was a beautiful day. Later in the day, we tried some local moscatos sitting by the big pool in Aqui Terme.

Dinner on the second day was memorable. We went to Guido’s family’s farmhouse, which was where the family fled when Napoleon came and his army took over his family’s land in the flat part of Aqui Terme (when Guido’s ancestor protested, they cut off an ear). The family moved to the top of a hill, where the house is invisible from the town and main road. The view is amazing of grapes running up and down hills in all directions. The family has turned part of the house into an agriturismo, Cascina Marcantonio, done with spare modern lines inside and using historic materials: gorgeous. Upstairs are a few rooms where you can stay.

We helped Guido’s mother, Clara, and his father, Franco, with the dinner. At least we tried to help. She had made a number of traditional Piemontese dishes. We chopped nuts for hazelnut cake, patted out foccacia, spread sauce on eggplant slices and rolled them up, and made whole-wheat tagliatelle. It was really fun to get our hands into the pasta and help. While we were cooking, we had a glass of their spumante, and some grissini with a bagnetto verde sauce. Grissini are breadsticks that are from Piedmont, and they are not like the cardboard breadsticks you get in an American Italian restaurant. These, which Franco made, were delicate, crispy on the outside, and just soft inside. We dipped them in the bagnetto verde, which I am going to run home and make. This is an amazing savory green sauce, and as far as I could tell, the recipe goes like this:


100 g parsley

2 hard-boiled eggs

6 anchovies, deboned

A handful of capers (500 g)

One panino soaked in vinegar

Tuna-200 grams

You chop up the parsley fine, like pesto, as well as the other ingredients so that the sauce is smooth. You can add garlic if you like, but Clara didn’t. You can put this sauce on meat, fish, just about anything.

Our dinner, seated near giant windows with a sweeping view where we could watch the sky grow pink, was one of the best I’ve ever had, particularly because it was made with such care from such lovely people who are so proud of where they live and the wine and food that their family has made since forever. Guido brought out bottle after bottle of his beautiful Barbera (the vineyard is MarcAntonio). We had:


Salami, prosciutto,


Involtini di melanzane (eggplant roll-up)

Zucchini-filled crepe with local cheese

Vitello tonnato—thinly sliced veal with a sauce with mayonnaise, capers, anchovies,a nd tuna

Tagliatelle with aromatic herbs (marjoram, basil, thyme, etc.)

Incredibly tender boiled meat with some tomatoes and green sauce

Finally: the hazelnut cake.


We all thought the hazelnut cake was the most splendid dessert we’ve ever had. It was light, with a slightly crunchy texture, and not too sweet.

Clara’s Hazelnut Cake:

Mix: 300 grams ground hazelnuts

1 T sugar

Separate 4 eggs (Clara only uses her neighbor’s eggs, because she says they are far superior for baking than the ones you buy at the market). Put 130 grams of sugar in with the yolks and a teaspoon of vanilla.

Whip the egg whites with a tablespoon of powdered sugar

Add 120 grams of softened butter to the egg mixture. Add the hazelnuts, then fold in the egg whites.

Bake at 150 degrees centigrade for 30 minutes.


It was an incredible evening where we all became friends and had the warm glow of a wonderful meal and wine, with an amazing view, a moment out of history, a moment to savor for a long time.

On the third day, we took the hardest ride. After one particularly difficult hill, Giovanni, our other guide, offered up a leftover slice of that hazelnut cake. It may have tasted even better then.


Thanks to super-cyclist, aptly-named Linda Crank for her photos!

A Tale of Two Markets

Torino, Italy–

I just arrived in Torino, and as usual when I visit Italy, I felt an immediate sense of well-being. Torino is a cafe city, with huge porticos that you can walk under throughout the town; it has been called “the most Italian city in France.” I love watching all the people dressed up for being out in public, even in the heat, with colorful sundresses, men wearing green and purple pants. Such a sense of style.

But what I love most in Italy are the markets, and Torino has two that seem to represent the old and new here, the traditional Porta Palazzo and the huge, almost fetishistically good Eataly at Lingotto, near the old Fiat factory. Enrico Deaglio, a Torinese journalist here who is the partner of my good friend Cecilia, explained to me that the Porta Palazzo goes back to before medieval times, when it was the central market for all traders in northern Europe. Cecilia and I took the tram to near the Porta Palazzo and came upon a huge market. One side was festooned with cheap clothing, probably made in China, but the food side was all-Italian.

Every time I travel in Italy and see markets like this, I want to cook. There was a huge hall with all kinds of fish, stands upon stands of tomatoes, vegetables, olives, cheeses, flowers, meats. Everything was local, everything was at the height of the season. We had  a long day before us, so I only bought a few rosy apricots; the vendor picked the ones that were perfectly ripe to eat that day.

We went from Porta Palazzo into the medieval streets of centro Torino, and then stopped at a 17th-century cafe called Al Bicerin. A bicerin is a Torinese specialty, basically hot chocolate with cream and sometimes rum. It’s a ridiculous thing to drink in the middle of a hot summer day, but you can’t really leave Torino without trying one. The chocolate was amazing, not at all sweet. You sip it with a spoon. Mine didn’t have rum, but it would’ve been good with rum.

After we wandered around the centro, we took a train to Lingotto, which is where the old Fiat factory and the workers housing is. We walked past the long factory to what used to be an old vermouth factory and houses Eataly, which must be the world’s most amazing supermarket (one opened recently in New York). The market showcases absolutely the best of all Italian foods, with an enormous variety.

When we first walked in, the market looked too precious and sterile, especially after the colorful bustle of Porta Palazzo. We were hungry by 3:00 after subsisting all day, Italian-style, on a cappuccino. We sat at one of the bars that served food; since it was late, only the “carne/formaggio” bar was open, so we shared a couple of plates, prosciutto melone and a burrata cheese with some mache and red pepper conserve. The bread came in a little basket that told us the provenance of the flour, that it was ground with stones, baked in a wood-fired oven that morning, and explained where the sale came from, too. It was some of the best prosciutto and burrata I’ve had.

Fortified, we could make our way around the market. I was stupefied. There were rows and rows of every kind of pasta imaginable. Hundreds of brands of olive oil. A huge case of fresh pasta. Every kind of jam and sauce imaginable. Huge displays of cheeses and meats. The seafood looked like it all slithered and flopped into the case a few moments before. Clean and tidy, everything was displayed as if for a photo. Eataly made Whole Foods look like it has the produce variety of a 7-11.

Eataly, which was created by Oscar Farinetti, opened a few years ago, in collaboration with the Slow Food movement. The idea is to showcase the best Italian artisanal foods, and also create a space for people to sample and learn about them. The place is awesome, and, of course, expensive.

There was so much to try that I settled in on picking out my dinner for the next day. I bought some fresh gorgonzola plin, which is what the Torinese call little ravioli. I also picked up some perfect, peppery arugula. Then I went to the cheese stand to try some pecorino cheese, which is my favorite (made from sheep’s milk). I was atonished at the sheer quantity of pecorinos. I tried one washed in barolo, I tried one with herbs, and finally settled on something simpler and more soulful, a simple fiore sardo cheese. I wanted to take home bottles of olive oil, big hunks of bottarga, Sicilian marmalade, slices from the fat legs of prosciutto hanging in the meat section.

My friend Cecilia shops here, she says, when it’s Sunday and the markets closer to home are closed. It’s a fun palce to visit, but for most people, it’s not a place you can shop or eat eery day. I was amazed by Eataly, but also felt a little like it was all too easy. One of the delights of Italy is coming across those artisan foods where they are local, discovering them, having the locals prepare them with pride. A Sardinian cheese doesn’t taste the same away from Sardinia, though it is still a wonderful cheese. Unlike at the Porta Palazzo, there wasn’t a cast of characters calling out to sell me their peppers and snails; the human interaction was missing, too, because Eataly is populated by professionals.

All that said, Oscar, could you please bring an  Eataly to San Francisco?

After Eataly, we dropped by the old Fiat factory, which has turned into an awful mall, with loud music, the smell of popcorn, and rows of teenage shops from which you cannot escape. Inexplicably, in the middle of all this, is an art gallery, the collection of the grandson of the founder of Fiat, Giovanni Agnelli, and his wife, Marella. For four euros we got to see six Matisses, which I figure is a deal. Even better, we got to walk on the roof of the building, which is the old race track for Fiat. They’d start building the cars at the bottom of the factory, then they’d work their way up to the top, where they’d get taken out for a spin on the track.

Deaglio told me that when Agnelli died, everyone in town, some 200,000 people, including him, stood in the line, starting at the bottom of the factoring, and going to the top, to shake the hands of the remaining family and to see the casket. The Torinese are proud of their town, with its industrial beginnings, its cornucopia of food, its Paris-like streets, its cafes.

We ended the day at dinner on the sidewalk near the house at a lovely place where we had anchovies and raw meat appetizers, and some pasta with swordfish, cherry tomatoes, and capers, which is hardly Torinese. I should’ve had something more local, which would have been heavy on a summer day, so I ate something from Sicily instead. Foodwise, I love the North of Italy, but I would choose the South.









A stall at the Porta Palazzo market in Torino.
A stall at the Porta Palazzo market in Torino.